Celebrating good toys and the benefits of play

• Promoting healthy child development through play
• Delivering training and development
• Celebrating Good toys

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Trusted by parents

"It's great to have such detailed advice on how the toys help children develop different skills. I'm using the Good Toy Guide for all my Christmas present ideas"

S. Mitchell, Herts

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Tested by kids, observed by professionals, valued by you

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Respected by toy companies

"The evaluation report is incredibly valuable and we're confident that consumers will gain reassurance from seeing the logo on our products."

Jenny Briggs, Ben and Betty

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Independent advice on toys and play

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