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Celebrating good toys and the benefits of play

• Promoting healthy child development through play
• Delivering training and development
• Celebrating Good toys

Trusted by parents


"It's great to have such detailed advice on how the toys help children develop different skills. It's good that the children give their opinions as well as the experts "

S. Mitchell, Herts
Tested by kids, observed by professionals, valued by you
Coming very soon...


"The new Good App Guide will provide independent expert advice on apps, similar to how the Good Toy Guide works for toys. All of this will be housed in a one-stop website for advice on play, parenting and child development due to launch in July - watch this space..."

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